Thursday, March 1, 2012
Noon – 1:00 pm
SDP5 (Store Design & Planning Track)

Designing Right-Brained Stores in a High-Tech, Socially Networked World

As society grows ever more technological and socially networked, a shift toward a right-brained approach to living, relating and shopping will shape the future of retail. Discover how the changing communication of stories through social media and emerging technologies will influence the way brands connect to their customers. Explore how emerging technologies will help both the brand and the in-store experience metamorphose to meet the needs of the intuitive, relational right-brained consumer.

Learning Objectives:

• Describe the historical significance of shopping as a social paradigm for connecting to a larger whole.
• Distinguish between right- and left-brain influence and identify which each marketing strategy engages.
• Compare the left-brain philosophy of brand diffentiation on price with a more wholistic integrated approach.
• Apply an integrated brain approach to store design and branding decisions in order to engage consumers and motivate purchases in a technological and socially networked world.
• Describe how technology is changing communication between customers, the brands they adopt and the shopping experince.

Presenter:

David Kepron
AIA LEED AP BD+C, RDI
Principal, Callison Global Retail

5:30 pm – 6:00 pm
PAVE Annual Meeting
Venetian – Room 801
Contact: Catharine Scott

Friday, March 2, 2012
Marco Polo Room 805
8:30–10:00 a.m.

Real-World Projects: What It’s Really Like to Design a Project When You Graduate
This session for students will cover design and merchandising trends, along with case studies of current award winning projects. The case study discussions will provide a dose of reality for students, demonstrating how companies go about the design process from the start of the project through final results. The importance of branding strategies will also be discussed.
Presenters: Denny Gerdeman, Chute Gerdeman;  David Kepron, Callison Global Retail; and Heesun Kim, FRCH

Denny Gerdeman		David Kepron		Heesun Kim

10:00 –11:00 a.m.
Meet and Greet
Students and Retail Environments Industry Professionals Gather to Discuss Internship Opportunities
Location: Venetian Ballroom 802
Companies with internship openings will have the opportunity to meet with students.

11:00 a.m. – 2:00 p.m.
GlobalShop show floor open to students.

Registration Code: Contact PAVE for Registration Details

Wednesday, February 29, 2012
10:30 am – 11:30 am
VMB1 (Visual Merchandising & Branding Track)

Megatrends for Design & Visual Merchandising 2013

Stylesight presents a comprehensive look at the driving influences that will shape design & visual merchandising through 2013. Focusing on fixtures, color harmonies, materials, lighting and more, this presentation offers essential directions for retailers in the coming year.

Sponsored by: 
Register for this session directly through GlobalShop.

12:00 pm – 1:00 pm
Brazil Goes Retail: Unique Consumers, Unique Challenges
SDP2 (Store Design & Planning Track)

Forecasts are for Brazil's retail sales to increase by over 30% in the next five years, driven by strong economic growth, a rapidly expanding population, and rising disposable incomes. The lifestyles of the Brazilian middle class and upper-income groups increasingly mirror those of their peers in developed countries. The opportunity to tap into this rapidly growing market is attracting retailers of all kinds, from all over the world. But Brazilian consumers and culture are unique. FRCH Design Worldwide will provide an overview of the Brazilian market and offer perspectives on Brazilian consumers from both the retailer's and store designer's point-of-view. What are the key market demographics? How are Brazilian consumers different from their counterparts in North America? How do these differences impact retail strategy and store design and planning? Claudio Miccieli Jr. will be on hand to answer questions from the perspective of his company, leading Brazilian retailer/restaurant chain, Giraffas.

Presenters:

Sergio Barbi Filho Executive Director FRCH Design Worldwide		Rob Depp Vice President FRCH Design Worldwide		Claudio Miccieli Jr Partnership and Development Director Giraffas

Sponsored by: 
Register for this session directly through GlobalShop.

5:00 – 7:00 pm
A.R.E. Design Awards
XS Nightclub, Encore Hotel
Las Vegas

Join us for our re-imagined awards show in a new exciting venue, the XS Nightclub at Encore Hotel. See the trendsetting projects and hobnob with the industry's top talent during a cocktail reception.

Cheer on the winners as this year's best in store design and visual presentation are revealed onstage by co-hosts Cherie Brandt and Nadine King, Macy's VP of store design and project delivery and senior designer, respectively.

Cherie Brandt		Nadine King

Click here for more information.

Purchase tickets through GlobalShop:

Thursday, March 1, 2012
1:30 pm – 2:30 pm
SMCI6 (Shopper Marketing & Consumer Insights Track)

Hey, Who Moved The Front of My Store? Retailing in a cross-channel world?

Shopping has fundamentally changed, as the majority of consumers now begin their shopping process well before they ever walk in a store. With the rapid adoption of new social, local, and mobile technologies, the physical and digital shopping experiences are becoming more integrated than ever before. As the shoppers’ path to purchase becomes more dynamic, shopper marketers must abandon the old channel segmentation paradigm and focus on all the touchpoints that shoppers choose to use. This session will provide an overview of the key trends and technologies that are fueling this revolution, and will look at specific examples of brands and retailers that are winning in a new Cross-Channel World.

Presenter: Jason Goldberg, VP Strategy & Customer Experience, CrossView

Sponsored by: 
Register for this session directly through GlobalShop.

Friday, March 2, 2012

A.R.E. Trade Show Committee Meeting