Students and Schools Awarded $22,000 by PAVE
Hollywood, Fla. (Nov 18., 2009)—The Planning and Visual Education Partnership (PAVE) awarded $16,000 in grants to students and $6,000 in school awards based on the winning entries of its 2009 Student Design Competition. Judging took place Nov. 11, 2009, at Macy’s Executive Offices in New York. The competition was geared toward college-level students involved in retail planning, visual merchandising, interior design, and branding programs. PAVE thanks Macy’s, the sponsor of this year’s competition, and all of the judges, educators, and students who participated.
Congratulations to the following PAVE 2009 Student Design Competition Winners:
Overall Store Design Category Winners
$3,000 - 1st Place – Yoon Jung Claire Cho, Fashion Institute of Technology, New York
$2,000 - 2nd Place – Airida Turner, Fashion Institute of Technology, New York
$1,500 - 3rd Place – Fernando Djohan, San Jose State University, San Jose, CA
$500 - Honorable Mention – Laura J. Heekin, University of Cincinnati, Cincinnati
$500 - Honorable Mention – Chao-Chen Kao, San Jose State University, San Jose, CA
$500 - Honorable Mention – Christina Maroni, Fashion Institute of Technology, New York
$500 - Honorable Mention – Lindsey Richards, Virginia Tech, Blacksburg, VA
With Merit – Joyce Li, University College Falmouth, Penryn, Cornwall, England
Visual Merchandising Category
$3,000 - 1st Place – Cassandra Reed, University of Cincinnati, Cincinnati
$2,000 - 2nd Place – Marisa Carter, Savannah College of Art and Design, Atlanta
$1,500 - 3rd Place – Hayeon Choi, Fashion Institute of Technology, New York
$500 - Honorable Mention – Genna Fellhauer, University of Cincinnati, Cincinnati
$500 - Honorable Mention – Lindsay Rodabaugh, Fashion Institute of Technology, New York
Schools with students placing in the top three of each category receive $1,000 for each placing student:
$2,000 – Fashion Institute of Technology, Interior Design
$1,000 – Fashion Institute of Technology, Visual and Exhibition Design
$1,000 – Savannah College of Art and Design, Atlanta
$1,000 – San Jose State University
$1,000 – University of Cincinnati
PAVE —The Planning and Visual Education Partnership
This year’s winners faced a competitive field; 373 entries were submitted, 238 in the overall store design category and 135 in the visual merchandising category.
"It is PAVE's mission to encourage students to study in the field of retail design, planning and visual merchandising. The interaction and support of design students is critical to our industry's future. Macy's sponsorship has once again resulted in outstanding entries that are accomplished examples of today's students capabilities and talent," said James Bellante, group vice president, visual merchandising, Macy’s.
Judging the 2009 competition were: James Bellante, group vice president, visual merchandising, Macy's; Joe Feczko, senior vice president, innovation, integration & broadcast, Macy’s; Kathleen Jordan, principal, Gensler; Laura H. Kirkpatrick, vice president, creative planning, visual merchandising, Macy’s; Victor A. Lewis, vice
president, visual merchandising, Macy’s; Karen Meskey, senior vice president, store design and planning, Macy’s; Christine Nakaoka, partner, nakaoka/roberts; Ken Nisch, chairman, JGA; Jim Sloss, vice president, design, Macy’s; and Alec Zaballero, principal, TPG Architecture.
The design challenges for the 2009 competition challenged students to develop concepts in line with the Macy’s branding, product lines, and retail stores. Macy’s executives developed the design challenges along with PAVE's Education Chair Eric Feigenbaum of the LIM College, New York, and PAVE’s education committee members. The competition’s design challenges consisted of a visual merchandising category focusing on jewelry and a store design category focusing on women’s shoes.
Note for editors: PAVE can provide contacts for interviews. Contact Catharine Scott, above, for more information. Details about the design challenges for the 2009 Student Design Competition are available online at www.paveinfo.org. See link to 2009 Guidelines on left side of the home page of the PAVE web site. Images of winning entries will be posted on the PAVE web site in December.
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