Students and Schools Awarded $21,000 by PAVE
Hollywood, Fla., Nov. 27, 2006—The Planning and Visual Partnership’s (PAVE’s) 2006 Student Design Competition judging took place on November 16 at Target headquarters in Minneapolis, and the results are in! Based on the winning entries, PAVE awarded $15,000 in grants to students and $6,000 in school awards. The competition was geared toward two- and four-year college-level students who are involved in retail planning, merchandising, and branding programs. PAVE would like to thank Target Corporation, sponsor of this year’s competition, and all of the judges, educators, and students who participated.
Congratulations to the following PAVE Student Design Competition Winners:
4 Year Students
$2,500 - 1st Place - Richard Molina, San Jose State University, California
$1,750 - 2nd Place - Ainara Tur, FIT, New York
$1,500 - 3rd Place - Coreen Crouch, Utah State University, Utah
$500 - Honorable Mention - Ray Chuang, FIT, New York
$500 - Honorable Mention - Yuichiro Groto, San Jose State University, California
$500 - Honorable Mention - Aleksandra Scepanovic, FIT, New York
$500 – Honorable Mention - Erin N. Sudderth, Academy of Art University, San Francisco, California
$500 - Honorable Mention - Asya Tseytlin, FIT, New York
2 Year Students
$2,500 - 1st Place - Joohyun Lee, FIT, New York
$1,750 - 2nd Place - Mihee Seo, FIT, New York
$1,500 - 3rd Place - Tineke Fitzgerald, RMIT, Australia
$500 - Honorable Mention - Sang Eun Lee, FIT, New York
$500 - Honorable Mention - Kyo Yamanaka, FIT, New York
4 Year - Schools
$1,000 - San Jose State University - California
$1,000 - FIT - New York
$1,000 - Utah State - Utah
2 Year - Schools
$2,000 - FIT - New York
$1,000 - RMIT - Australia
This year’s winners faced an unusually competitive field as a record-breaking 315 entries were submitted, 240 in the four-year category and 75 in the two-year category, a total of 65 more entries than last year! Target Corporation sponsored the competition and seven employees from the retailer’s store planning and marketing departments served as judges. “This is a great opportunity that has been established for retailers to get involved with real-time design that they can apply to their specific stores. For the students to be involved with this level of project, it is priceless. PAVE looks forward to partnerships with other retailers in the future to offer these opportunities,” says Greg M. Gorman, PAVE chairman.
The winning projects utilized big graphics, bright colors, and appropriate usage of the Target logo and the brand’s kitschy design, as well as attention to the competition criteria. The Honorable Mentions went to innovative designs that may not have fit the criteria or the brand but excelled in presentation and creativity nonetheless. Five schools received awards of $1,000 to $2,000, based on the standings of their students who entered and placed in the top three spots within each category.
Target executives have developed the design challenges in partnership with PAVE's Education Chair, Eric Feigenbaum, LIM, NY, and PAVE's Curriculum Chair, Judy Bell, Target MAGIC Team. One of PAVE’s major objectives is to encourage schools to develop retail design curriculums that will help develop the stars of the industry’s future. It looks like this year’s winners are well on their way.
Note for editors: High-resolution images from the judging are available. PAVE can also provide contacts for interviews. Contact Karen Doodeman, above, for more information. Details about the design challenges for the 2006 Student Design Competition are available online at www.paveinfo.org (See link to 2006 Guidelines on left side of the web page.)
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