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2015 Student Design Competition

PAVE 2015 Student Design Competition

Sponsored by



This annual competition, now in its 21st year, is geared toward college-level students involved in retail design and planning, visual merchandising, interior design, and branding programs.

The competition’s design challenges consist of a visual merchandising category and a store design category, providing an excellent opportunity for students to obtain real-life retail design experience. Prizes include grants to students and schools and winning students may even see their designs come to life.

This competition is open to undergraduate students only. There is no cost to enter.


Two design challenges are available for students to participate in:
2015 Store Design Challenge (Download PDF)
2015 Visual Merchandising Category Challenge
(Download PDF)

To guide both the student and the judges, the following criteria establish a weighted scoring matrix based on an evaluation of broad categories implicit in the design submission.
2015 Judging Criteria & Project Evaluation: Store Design Category (Download PDF)
2015 Judging Criteria & Project Evaluation: Visual Merchandising Category
(Download PDF)

Kroger Marketplace Floor Plan

Download a PDF of the Kroger Marketplace floor plan.

The pdf floor plan provided above is simply a plan of an existing Kroger space to show you an example of a layout that includes adjacent departments.This challenge is for a new store so you have complete control over the design.

CAD Files:
CAD files are not available for this project; students should refer to the PDF above.


Click here to download more information on the Kroger brand!

Before entering, please read our Frequently Asked Questions.


  1. This competition is open to undergraduate college students only.
  2. Students may only enter ONE category; either the visual merchandising category or the store design category.
  3. The student’s name and school name is not to be visible anywhere on the presentation pages or cover.
  4. Complete and submit an online copy of the entry form as well as print a copy of the entry form found HERE, along with the disclaimer, found HERE.
  5. Each entry must include copy of the entry form and disclaimer clipped to the back of the entry. Please do not put them in an envelope. Simply attach both documents to the back of the entry with a staple or paperclip.
  6. Students must also submit a copy of their entry on a CD or DVD in a PDF format with the entry. Please make sure to label the CD, or DVD.
  7. Students are advised to keep a copy of their entries, as entries will not be returned.


Entries must be received by 5:00 p.m. Eastern Time on Monday, Oct. 26, 2015.

Send to:
The Kroger Co.
PAVE Entries Attn: Ken Pray
1014 Vine Street
Cincinnati, OH 45202

Please do not contact Kroger with any questions or concerns. This address is for entries only. For all questions regarding the competition contact PAVE at



The 2015 PAVE Student Design Competition is closed. 


Click HERE to see past Student Design Competition Winning designs.


Contact PAVE at or 954-893-7225.